Christine wanted her brand to appear fresh, bold, and innovative while remaining sophisticated. We presented two directions—one leaning more towards a bold and vibrant look & feel, and the other channeling a minimalist online publication esthetic. Based on the client’s feedback, the end result is a balance of the two directions.
“I like the greater vibrancy of the first treatment more in theory because it bucks the dominance of mostly-white websites but that layout is much busier than the mostly-white layout.”