Wellness Galaxy is about achieving health and happiness through a joyful lifestyle. The new site is colorful, filled with beautiful bright imagery, and playful graphic elements to reflect that joyful outlook. Our goal was to evoke an uplifting feeling while keeping the site looking professional and trustworthy.

Vision

Wellness Galaxy wants to provide useful and actionable tips towards a healthier, happier lifestyle. The website’s goal is to become a go-to lifestyle coaching resource and to encourage visitors to sign up for the regular newsletter and for specialty workshops & classes.

Design Criteria

CONTENT IS KING

Good content is what will establish Wellness Galaxy as the go-to resource for all things wellness. Therefore, we made it easy to search for and browse through by highlighting the most relevant and recent content.

LASTING RELATIONSHIPS

With a substantial following on social media, Wellness Galaxy wanted to create another level of value for those loyal followers as well as a genuine introduction to the brand for first-time interactions.

WHERE CREDIT IS DUE

Wellness Galaxy has had notable appearances and collaborations, offering a valuable opinion on the subject of wellness. The site highlights these partnerships and assures the visitors of the company’s credibility.

Identity

A mixture of bright playful colors, friendly rounded fonts, and uplifting imagery helped create an engaging and fun platform so fitting for the company’s personality. The Wellness Galaxy logo also got a subtle update incorporating the new brand typography and color palette.


COLOR PALETTE

BALI BLUE

HEX

RGB

CMYK

#00c9c6

0 201 198

100 0 1 21

HEALTHY BLUSH

HEX

RGB

CMYK

#FF4056

255 64 86

0 75 66 0

SUMMER GLOW

HEX

RGB

CMYK

#FFD800

255 216 0

0 15 100 0

TYPOGRAPHY

Iconography

Colorful icons with soft rounded edges translate into the fun approachable voice of the Wellness Galaxy brand as visitors browse the site. The variations in color and line thickness make the icons look more dynamic and lively - just like the brand itself.

Photography

Guided by Wellness Galaxy motto -“It’s all about feeling good”- all custom and curated photography on the site is a testament to that statement. Joyful and bright, it portrays the outlook on life Wellness Galaxy embodies and encourages.

Wireframes

Fully responsive design

FLEXIBLE DESIGN FOR ULTIMATE EXPERIENCE

The unique content hierarchy and layout of the homepage informed creative solutions for an engaging mobile experience. As a result, the site prompts a slightly varied interaction depending on the device used.

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