Perfect Fit Remodeling is a small construction business that provides exceptional service with great attention to their customers’ needs. Perfect Fit kitchen division aims to turn regular kitchens into beautiful places for families to gather. With their new website, Perfect Fit wanted to show off the beautiful work they are doing and the high-quality cabinets they install.
Vision
Their new site has a gallery of their work and highlights the various services Perfect Fit provides. The goal of the website is to help people envision themselves in their newly remodeled kitchens, whether cooking with their kid, sharing a drink with their significant other, or simply catching up with their friends.
Design Criteria
TO THE POINT
There is no need for lengthy paragraphs when one can see the quality of work with their own eyes. As such, we wanted the new site to be quite visual and easily digestible, which lended itself to a clean one-page layout.
INVITING
Perfect Fit Kitchens’ tagline, “Kitchen is the Heart of Your Home”, says it all. Kitchen is the gathering place in most households. The new site images were carefully curated to create the warm and homey feeling their potential customers are seeking.
CRUCIAL DETAILS
A desired partnership with the Amazon affiliate program resulted in the addition of the curated products section of the site. These suggestions serve both as a useful resource for potential clients and an additional revenue stream for Perfect Fit.
Identity
COLOR PALETTE
HEX
RGB
CMYK
#edf0f5
237 240 245
3 2 0 4
HEX
RGB
CMYK
#303133
48 49 51
6 4 0 80
HEX
RGB
CMYK
#d1232a
209 35 42
0 83 80 18
TYPOGRAPHY
Iconography
The icons for Perfect Fit are straightforward and obvious in the service they are intended to depict. The goal is to give the visitors a good general idea of what services the company provides in as little time as possible.
Photography
Guided by Perfect Fit tagline -“Kitchen is the Heart of Your Home”- all curated photography on the site revolves around creating that feeling of family and home. Joyful, caring, and loving faces of the people in the photos make customers want to be in their shoes.
Wireframes
Fully responsive design
FULLY RESPONSIVE DESIGN: MOBILE FIRST
Although, most of Perfect Fit potential customers will most likely be accessing the site on their computers, we wanted to create a friendly mobile user interface that would entice people to explore the site’s gallery and ultimately schedule a consultation.
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