We are Griddl

GRIDDL IS A CREATIVE COLLABORATION BASED IN LOS ANGELES, CALIFORNIA WITH BACKGROUND IN VISUAL COMMUNICATION AND BUSINESS MANAGEMENT. WE HELP SMALL BUSINESSES MAKE GREAT FIRST IMPRESSIONS THROUGH BRANDING AND WEB DESIGN.

The short

1 minute read

At the beginning there were two freelancers – Maria and Ana – working independently on projects that in spite of paying the rent, didn’t satisfy the creative beast or the yearning for something more. Then, by will of craigslist gods, we ended up working together on a one-off project, which lead to another, and another, until in 2017 we finally decided to combine our talents and do more…together – driven by our mutual passion for strategy, food and web.

We help small business owners create genuine first impressions of their businesses online. With our complementary skill sets ranging from visual communication design to business management, we are able to offer a scope of creative services comparable to an agency – but without the huge overhead. We don’t believe in making promises that we can’t deliver on, but the one promise we give our clients is that we will take care of their business as if it were our own.

The short-er

.25 minute read

  1. We met on Craigslist
  2. We drink coffee to hydrate
  3. We live to eat, not eat to live
  4. We’ll take direct over nice any day
  5. We work hard and…harder
  6. We have 7 years of collective experience in web
  7. We value “EFFECTIVE” over “pretty”
  8. We care about our customer‘s business
  9. We are only as happy as our clients are
  10. Both our moms’ NAMES are Margarita

How we work

OUR ENTIRE PROCESS IS A COLLABORATION – NOT ONLY BETWEEN THE TWO OF US BUT ALSO BETWEEN THE CLIENT AND US. THIS COLLABORATION IS DEFINED BY A CONTINUOUS FEEDBACK-REVISION CYCLE.

01/Listen & explore

We start out by listening to you. This is your opportunity to freely brag, vent or just talk about your business. We want to know everything from your long-term goals to specific needs and wants for the project at hand.

Before we propose a solution, we dive into your business head-first – we familiarize ouselves with the industry, your clients, the brand itself and the entire context that it exists in. Our main goal in this phase is to go from outsiders to empathic and informed “partners”.

02/Define

Having shaken [imaginary] hands with your business, we’ll sit down and discuss the specific parameters and deliverables for your project with you.

We’ll map out your site architecture and your customer’s journey online, define the overall interaction strategy, and put together initial wireframe designs.

Deliverables

  • Sitemap
  • User Personas
  • UX Strategy
  • Wireframes

03/Design

This is the first time during our collaboration that you will finally see what your new site will look like.

But, before that, there will be a lot of sketching, scouting for the right typography and color palette, setting the overall look art direction for the project.

Deliverables

  • Moodboard
  • Typography
  • Color Palette
  • UI elements
  • Design Comps

04/Build & launch

Once you approve the design, we’ll go into development. Your site will be deployed to a staging environment where we’ll test its functionality and iron out any bugs before handing the product over to you for final approval.

Repeat

Don’t worry, we’re not going back to square one. However, developing a successful product requires several iterations along the way, which is why we ask you to be such an integral part of our process – your continuous feedback helps us create a product that is right for you.

This stage of our process is for minor adjustments that might be noticed post-launch, as well as any notes your new site users might have. Our goal is to provide great quality service and product, which is why we devote up to two weeks post-launch to fixing any minor bugs, performing revisions and refining your website.